The Best Live Betting Sites in the UK 2024

bet365

Overview

One of the biggest and best live betting sites in the industry is bet365. Home to competitive odds, plenty of offers and a recognisable site and app, it continues to excel in providing its customers with a flawless live betting experience.

In-play Betting and Live Streaming

Home to one of the largest selections of in-play betting markets, bet365 features interactive odds across lots of different sports. To make it even better, there are many live streams available to watch alongside placing your bets in real-time.

Mobile Experience

The mobile experience from bet365 is exemplary. A flawless mobile app and compatible website ensure convenience for all customers. You can check on your bets and place new ones from wherever you are picking up from where you left off.

Bonuses and Promotions

Plenty of live betting offers are available are bet365, with frequent enhanced odds and in-play free bets up for grabs.

Pros

• Reputable betting brand.

• Extensive live betting coverage.

• Live streaming is available.

Cons

• Withdrawals can be slow.

Betfred

Overview

One of the oldest bookmakers, Betfred continues to keep up with the times, offering top odds, a range of promotions, and extensive coverage of sports all over the world.

In-play Betting and Live Streaming

Bettors at Betfred can take advantage of live in-play betting across various sports, including football, tennis, cricket, darts, golf, and more. There are also many live streams available to keep up to date with the latest action, including football, cricket, basketball, and ice hockey.

Mobile Experience

Fully compatible with mobile devices, Betfred’s website and app offer the same seamless experience to bettors. Both platforms are responsive and intuitive, designed with bettors preferences in mind.

Bonuses and Promotions

Many enhanced odds and price boost offers can be found when betting live at Betfred, alongside several sport specific offers to enable every bettor to benefit no matter their preference of sport.

Pros

• Established bookmaker in the industry.

• Range of betting markets.

• Strong in-play betting promotions.

Cons

• Site design could be updated.

Fitzdares

Overview

In-play Betting and Live Streaming

On offer at Fitzdares are many in-play betting odds across the likes of football, tennis, basketball, table tennis, and more. A large range of markets are available alongside regular live streams of top sporting events.

Mobile Experience

An easy to use mobile site and dedicated app await customers at Fitzdares. Explore the same range of betting markets and claim exclusive offers across live sport from the comfort of your home or on the go!

Bonuses and Promotions

Various betting offers are available to new and existing customers, including free bets when you first sign up to the site. There are more offers available when betting in-play including enhanced odds and limited time boosts.

Pros

• Lots of in-play betting markets.

• Wide array of sports.

• Mobile friendly website and app.

Cons

• Interface is very basic.

Midnite

Overview

One of the newer betting sites, Midnite and its modern platform has quickly earned itself a reputation as a top place for all your in–play beting needs, especially if you place your bets on mobile. 

In-play Betting and Live Streaming

Plenty of live betting options await at Midnite, including the latest, real-time odds on the football, tennis and darts! Enjoy live view, the latest stats, and updated odds all in one place.

Mobile Experience

Recognised for its fantastic mobile app, customers at Midnite can expect the same great experience no matter the device they are using. Both the site and app features are fully compatible enabling seamless transition across devices.

Bonuses and Promotions

New sports customers at Midnite can claim the platforms welcome offer of four free bet vouchers when they sign up and make a minimum deposit. Daily scratchcards also provide chances to win free bet vouchers, 

Pros

• Attractive, modern, innovative user interface.

• Top-rated mobile app.

• User-friendly.

Cons

• More offers could be added.

BetVictor

Overview

Another highly established betting site in the UK is BetVictor, offering one of the strongest ranges of sports betting markets, offers, and more! 

In-play Betting and Live Streaming

One of the strongest selections of in-play betting odds can be found at BetVictor, with markets across football, tennis, cricket and many more. Find live odds change in accordance with the action, and even watch along live, too!

Mobile Experience

Available on both desktop and as a mobile app, BetVictor offers a user-friendly, neat and tidy platform that works seamlessly across devices. Take your bets on the go, amend and place new bets thanks to BetVictor’s mobile compatibility.

Bonuses and Promotions

There are many opportunities to claim some extra enhancements to your bets when betting with BetVictor. This includes a free bets sign up offer and various enhanced odds and boosts to live odds. There is also a guaranteed prize wheel available to spin daily.

Pros

• Long-serving betting brand.

• Top-quality live streams.

• Traditional betting site.

Cons

• Interface could be updated.

What is Live Betting?

Live betting is where bettors can place bets while a sporting event is taking place. Grab exclusive limited-time odds and offers on selections, place bets as the action unfolds in real-time and adjust your bets accordingly if something is not going your way! Live betting is so popular as it brings an extra layer of excitement, unpredictability and anticipation to betting that keen sports bettors enjoy. Not only does it add excitement, but it keeps bettors engaged and also provides more betting opportunities by allowing you to capitalise on the constant shifting of markets to claim potentially valuable bets. Often, bettors can even watch the live-action alongside further enhancing their live betting experience.

What to Look for in a Live Betting Site

When selecting live sports betting sites, there are some key things you should consider and look out for to ensure you have the best experience possible.

User interface and ease of use 

A well-designed user interface is what makes one of the biggest differences when it comes to live betting. Bettors will be able to want to find and place bets on live odds fast, alongside seeing the latest offers they can take advantage of. Therefore live betting sites that are easy to use and find what you want are the ones to go with! 

Market Variety

One of the most important things to look for before signing up for any live betting sites is the variety of sports markets. The more available, the better, especially ones that are on in real-time to get the full live betting experience.

Live Streaming 

Not only do sites with live betting enable bettors to place bets in real-time and gain exclusive offers, but many also offer live streaming so bettors can watch the sports they want, too! This enhances the betting experience even further, enabling bettors to watch and react to the action happening, adjusting and placing bets accordingly.

In-play features

The best live betting sites will feature exclusive live in-play betting features to help bettors place accurate bets and make the experience more immersive. This often includes live stats from matches, with visualisations and real-time odds updates.  

Cash-out options

Often at live betting sites, customers can expect to find cash-out options for their bets. This is a hugely popular feature for live bettors, as it enables them to cash out a bet placed if the action in a game is not going according to their bet or it is and may change. Bettors can cash out early before a game changes to make a profit, receive their initial bet amount back, or even just rescue a small amount of their money to put towards another bet.

Mobile Compatibility

Being able to bet on the go is an essential part of live betting. So, a platform that offers a good quality mobile app will mean that bettors can stay up to date with the latest action, odds and promotions from wherever they are and not miss out on any live betting action.

How to Place a Live Bet?

Placing live bets is really simple and easy, but first you must sign up with a dedicated bookmaker. To help you get started and place your first bet, we have put together a step by step  guide below that you can follow.

1. Select any of the live betting sites included above and head to the website. Locate and head to the sign up page to get started.

2. Now, you will need to create your account. Complete all of the required fields entering all of your information such as your full name, address, date of birth, and email address.

3. Next, you must create a unique username and password combination to become your log in details for the site. 

4. Once you have completed all of the above, it is time to verify your account. A verification link should be emailed to the address you used to sign up. 

5. Click the link to verify, and now you can log into your account and get started looking to place your first live bets!

6. Research the event you want to bet on and find the game or match.

7. Find the relevant markets and select a bet you want to place on a match or event.

8. Add this to your betslip and confirm and place your live bet!

What are the Benefits of Live Betting?

In recent times live betting in the UK has become the superior of pre-match and live betting options, as more bettors opt for the thrill and anticipation obtained through live betting.

Increased engagement is one of the key contributors to the growth in popularity at live betting sites. Placing live bets involves keeping up with a sport in real-time and responding to things as they happen. This maintains the attention of bettors as to be able to benefit from exclusive offers on live matches, you have to be alert and quick at all times. 

A great benefit of live betting sites is the excitement of real-time odds. With odds constantly changing as games progress, possession changes, different sides take over, and so on, the odds will provide better value at certain times. Being alert to this and grabbing offers as and when they are available with the gains and timings unknown brings an added layer of anticipation and excitement.

Another benefit to live bets that makes them so appealing over other bets is the cash out flexibility. If a bet you have placed on a match is going in the opposite direction, you can cash out and try to rescue as much of your original stake as possible. You can also cash out for profit whenever it is available if you are happy with those winnings. Cashing out allows bettors to manage their bets more actively and reduce the risks of losses.

What are the Risks of Live Betting?

As with everything, of course there are going to be certain possible risks of live in-play betting. However, there are things that can be done to reduce these risks as we have outlined below.

Live betting can be fast-paced due to odds and offers being updated in real-time with an event. This can sometimes have a risk of impulsiveness from bettors who are making decisions in the moment. The risk of placing impulsive bets can be reduced by bettors taking the time to think through their bets prior to placing them, even if they are under time pressures during live sporting matches.

Also in live betting, it can be tempting for bettors to begin chasing losses, which is another risk in an environment where there can be such fast changing action. With so many and the immediate availability of markets, the temptation to chase your losses can be strong. Ensuring to keep this in mind when placing any bets should help to avoid placing bets without thinking about them first.

Top Tips: Live Betting Strategy

When it comes to using live betting sites and placing live bets, there are some strategies that can be applied to potentially boost chances of success. While there is no perfect formula and nothing is guaranteed, we have put together some tips on how to get the most of your bets.

Understanding Momentum

When betting on live sports, a useful strategy to apply is by following and understanding the momentum of a game. For example, if you can see that one team is clearly dominating the other in a football match, a poor defence versus a strong attack, and all of the momentum is going towards one goal, it is more likely the team on top is going to score first or go ahead in the game. Following the flow helps users to bet more intelligently with something to back up why they placed that specific bet.

Pre-match Research

Even when placing live bets, it is just as important to do some pre-match analysis in the lead-up to the game. This can provide you with key information on the sides' form, recent results, players who are on a good run or poor run of form, head-to-heads between the sides playing each other, and so on. All this information is important for placing your bets and deciding who to back.

Betting During Breaks

Many people benefit from waiting until there are scheduled breaks in play to explore markets and potential betting opportunities at sports betting sites. Allowing until halftime, different quarters, or even a long delay in play can provide that bit of extra time to really think about the bets you are placing. This can prevent users from placing any rash bets in the moment without thinking them through thoroughly. 

Avoid Emotional Betting

Perhaps one of the most important betting strategies to keep in mind when taking advantage of live in-play betting is to remain level-headed. Keep in mind your feelings and emotions when it comes to betting on sports and players you may like and follow. Avoid betting based on your emotions at the time, for example, your team conceding a goal or your favourite player getting booked and sent off. Ensure that you are level-headed before placing any rash bets while trying to avoid betting based on your emotions in the moment and placing any impulsive bets.

Live Betting on Mobile vs Desktop

Live betting on mobile and desktop has its differences, with perhaps the main one being convenience. 

Bettors who place live bets on desktop will have the benefit of a much larger screen to view their bets, which can make for easier viewing or personal preference. It means any stats, odds, and live streams can be viewed in full screen as opposed to a mobile sized screen. However, live betting sites on mobile enable bettors to not only access all of the same features but to be able to on the go from wherever they are, whenever they want. This increased convenience means customers are not limited to times and places where they can check on live odds and means they are less likely to miss out on real time odds and offers. 

In order for bettors to be able to benefit from real time odds and place live bets, mobile apps must be fast and responsive. Live bets require quick decisions and almost instant reactions from both bettors and the platforms or devices they are using. A big benefit of a mobile app is instant access. The apps will keep customers signed into their accounts when they leave the app. This means they can pick up right where they left off before when coming back. It cuts out the hassle of having to log in each time as well as having to search a browser for the website as well.

Mobile apps will also feature live streaming capabilities, with many mobile-exclusive features that live betting sites on a desktop will not have available. This includes the ability to set up push notifications to keep you updated on the latest odds and your bets, as well as in-play visualisations.

Best Live Betting Sites for Each Sport

All of our recommended live betting sites are good overall but, some can be better than others for certain sports. To find your ideal match, you must know what your preferences are in a live betting site and what sports you are after.

Football 

Available practically everywhere, football bets are one of the most popular markets on offer at live sports betting sites. This makes it a great sport to bet live on, as at the top, it is super competitive and there will always be lots of markets available. There are also so many live matches taking place that the in-play betting options are endless, providing so many opportunities for bettors to get involved and grab in-play offers. If live football betting is your thing, we recommend bet365 as the best place for your bets. 

Tennis

The fast pace of live tennis makes it another top sport to get involved with at live betting sites. The ability to keep up with the game, provide live updates and odds, and even live stream, too, means that only the best live betting sites can keep up. When it comes to placing live bets on tennis, we will always go to Betfred, as there are reliable and updated odds alongside plenty of tennis promotions to benefit from.

Cricket

Live cricket betting is hugely popular among fans and keen bettors on the sport. One of the great benefits of betting on cricket is no other game is as arguably suited to using features such as live stats because it has such versatile, detailed markets. With so many different formats of the game and the nature of the sport, momentum can swing either way and fast, resulting in many opportunities to claim enhanced odds! While many live betting sites could be the best for cricket betting, we are recommending bet365, once again, as the number one choice.

Golf

While golf may take its time to watch, with rounds lasting hours and tournaments lasting days, it is one of the best sports to place live bets on. It has some of the most detailed markets and is great if you are looking for a sport to follow at live betting sites on the go. Check on all of the latest markets, action, and odds, with plenty of opportunities to grab valuable selections, especially when using BetVictor, a top-notch bookmaker for live golf betting.

Horse Racing

It is Betfred that holds a superb reputation as being one of the best live betting sites for horse racing fans and punters. With so many races taking place up and down the country each day and lots of runners and different bet types, placing live bets on horse racing is one of the most exciting and enjoyable ways to bet. The fast-paced nature means lots of betting opportunities, and bettors can expect to find frequent enhanced odds and pierce boosts throughout the day, with various live streams available alongside!

Responsible Gambling

The fast paced nature of live in-play betting presents some new challenges to bettors in order to keep their betting activities under control. 

We encourage bettors partaking in using live betting sites to always ensure they have self-control, and think about any bets thoroughly before placing them. Keeping in mind that there will be more opportunities to bet than normal, so to not get sucked in and spend more than you are comfortable with. Also preventing try to chase losses by placing more bets just because they are available and there in front of you.

If extra support could be beneficial to bettors, all of the best live betting sites will have several self help tools available to use. This includes tools such as being able to set deposit and time limits to help bettors monitor their spending and time spent using the site. There is also the option of using bet-tracking tools to help identify any patterns in betting behaviour that could potentially be at risk of heading towards a problem with gambling. Further help from reliable resources, and charities is also provided by live betting sites, the details of which are readily available to reach out to should anyone need it.

FREQUENTLY ASKED QUESTIONS

Which is the best live betting site for live streaming?

bet365 tops the list for being the best live betting site for live streaming.

Can I cash-out on live bets?

Yes, customers will have the ability to cash out on their live bets at selected live betting sites.

What sports can I bet in-play?

Live in-play betting can be done on football, tennis, cricket, golf and horse racing.

Is live betting legal in the UK?

Yes, placing live bets in legal in the UK.

Are there any live betting bonuses available?

Customers will be able to claim betting bonuses to take advantage of on their live bets at live sports betting sites.