Evolution of Fan report reflects on 25 years of evolving football fandom

LiveScore's 25th anniversary celebrations continue with the release of the groundbreaking Evolution of Fan report.

Showcasing data from nearly 25,000 supporters, it focuses on how technology has changed the way people access information about the beautiful game.

LiveScore Group CEO Sam Sadi said: "Thanks to LiveScore's loyal users, we have been able to uncover some fascinating insights of how fans have enjoyed their favourite sport over the last 25 years and how technology has guided habits, accessibility and passion.

"The Evolution of Fan report is not only a nostalgic and future-facing read for fans in equal measure but also offers insights to advertisers, brands and industry peers on how they can leverage the fan experience to reach and connect with a huge audience of engaged football fans."

Since being founded in 1988, the LiveScore brand has evolved into one of the world's leading real-time sports updates and streaming service providers with 50 million monthly users.

The Evolution of Fan report, which contains industry-leading commentary and forecasts what the future may hold, explores how technology has enabled fans to feel more connected to the teams, players and goals that matter most to them.

It also highlights the increased role of social media and sentiment towards the fragmentation of content with the increased number of broadcasters and streaming service providers.

The ever-changing tapestry of fan culture, the matchday experience and iconic moments are documented alongside technological innovations defining the trends to have emerged over the last quarter-century.

Interestingly, 92% of fans engage with football news and content daily, believing the technology allowing them to keep up to date has had a positive impact on their experience.

This technology, which encompasses real-time updates and access to historical match data and statistics, has enriched the understanding and appreciation of the game for 84% of supporters, with those fans feeling more connected to their favourite teams since the emergence of instant score updates.

LiveScore's Evolution of Fan report can be read in full HERE.